Polaris wrote the early chapters of the snowmobile story and continues to push the boundaries of the industry today. In the past, the brand has leaned on heavy feature/benefit marketing, but what they lost was an authentic connection with their core audience and the greater snowmobiling community.

Polaris wrote the early chapters of the snowmobile story and continues to push the boundaries of the industry today. In the past, the brand has leaned on heavy feature/benefit marketing, but what they lost was an authentic connection with their core audience and the greater snowmobiling community.

The Born for More campaign champions the real moments and memories that fuel the riding communities passion to ride again & again. Yes, there are epic moments snowmobiling, but more often than not it's the moments between the ride—the camaraderie and connection with others—that stoke the love for the sport.

The Born for More campaign champions the real moments and memories that fuel the riding communities passion to ride again & again. Yes, there are epic moments snowmobiling, but more often than not it's the moments between the ride—the camaraderie and connection with others—that stoke the love for the sport.

Wide open and energy-filled photography paired with candid and intimate snapshots tell the greater story of human connection and the shared experiences of snowmobiling. 

Wide open and energy-filled photography paired with candid and intimate snapshots tell the greater story of human connection and the shared experiences of snowmobiling. 

The modular nature of the visual system allowed for flexibility throughout each touchpoint.  

The modular nature of the visual system allowed for flexibility throughout each touchpoint.  

AGENCY: SIXSPEED
CREATIVE ROLE: ART DIRECTION

AGENCY: SIXSPEED
CREATIVE ROLE: ART DIRECTION