LAKE LOUIE BREWING

BUILDING A BRAND OFF SKINNY DIPPING

Role: Design Director

LAKE LOUIE BREWING

BUILDING A BRAND OFF SKINNY DIPPING

Role: Design Director

LAKE LOUIE BREWING

BUILDING A BRAND OFF SKINNY DIPPING

Role: Design Director

LAKE LOUIE BREWING

BUILDING A BRAND OFF SKINNY DIPPING

Role: Design Director

LAKE LOUIE BREWING

BUILDING A BRAND OFF SKINNY DIPPING

Role: Design Director

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Lake Louie Brewing had a brand that was growing dusty, and they recognized the need to draw a younger audience in order to compete with the booming craft beer business in Wisconsin. I led a team of designers in transforming the identity and packaging system into a bright & witty celebration of Wisconny lake life.

Lake Louie Brewing had a brand that was growing dusty, and they recognized the need to draw a younger audience in order to compete with the booming craft beer business in Wisconsin. I led a team of designers in transforming the identity and packaging system into a bright & witty celebration of Wisconny lake life.

Lake Louie Brewing had a brand that was growing dusty, and they recognized the need to draw a younger audience in order to compete with the booming craft beer business in Wisconsin. I led a team of designers in transforming the identity and packaging system into a bright & witty celebration of Wisconny lake life.

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Lake Louie grew from the reputation of a legendary pond where local youths would go to skinny dip, including Lake Louie's founder. So, we leveraged a powerful insight of the 24-36 year old market that would serve as a guidepost for the brand character:

Old enough to know better. Young enough to do it anyway. 

Lake Louie grew from the reputation of a legendary pond where local youths would go to skinny dip, including Lake Louie's founder. So, we leveraged a powerful insight of the 24-36 year old market that would serve as a guidepost for the brand character:

Old enough to know better.
Young enough to do it anyway. 

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AGENCY: SIXSPEED
ROLE: DESIGN DIRECTOR

AGENCY: SIXSPEED
ROLE: DESIGN DIRECTOR

EMAILLINKEDIN • INSTAGRAM