NO WORRIES
MOOMBA BOATS:
A BRAND BUILT ON NEXT LEVEL FUN
Role: Creative Lead (ACD), Art Direction
NO WORRIES
MOOMBA BOATS:
A BRAND BUILT ON NEXT LEVEL FUN
Role: Art Direction, Design
NO WORRIES
MOOMBA BOATS:
A BRAND BUILT ON NEXT LEVEL FUN
Role: Creative Lead (ACD), Art Direction
The following is a collection of brand design and campaign work I led for Moomba Boats, a wake boat manufacturer who is positioned as a more attainable solution to the high cost barrier of the category. The collection is comprised of brand videos, content library imagery, collateral design and digital experience work—created over a period of four years.
* Moomba is a sister value brand of Supra, also featured on this site.
The following is a collection of brand design and campaign work I led for Moomba Boats, a wake boat manufacturer who is positioned as a more attainable solution to the high cost barrier of the category. The collection is compromised of brand videos, content library imagery, collateral design and digital experience work—created over a period of four years.
* Moomba is a sister value brand of Supra, also featured on this site.
The following is a collection of brand design and campaign work I led for Moomba Boats, a wake boat manufacturer who is positioned as a more attainable solution to the high cost barrier of the category. The collection is comprised of brand videos, content library imagery, collateral design and digital experience work—created over a period of four years.
* Moomba is a sister value brand of Supra,
also featured on this site.
I was tasked with breathing new life into the brand—which was in need of a cohesive identity and a strategy to set it apart from a competition obsessed with features and benefits. Inspiration came directly from the source of surf culture, and the result is a brand that sells a lifestyle and a feeling over technology and gadgets.
I was tasked with breathing new life into the brand—which was in need of a cohesive identity and a strategy to set it apart from a competition obsessed with features and benefits. Inspiration came directly from the source of surf culture, and the result is a brand that sells a lifestyle and a feeling over technology and gadgets.
Yearly campaigns—along with the visual language—evolved thematically while remaining true to the character and positioning.
This is what 4 years of creative campaigns looks like.
Year to year, the look and campaign evolved, progressed and matured while remaining true to the core brand.
This is what 4 years of creative campaigns looks like.
Yearly campaigns—along with the visual language—evolved thematically while remaining true to the character and positioning.
This is what 4 years of creative campaigns looks like.
AGENCY: SIXSPEED
CREATIVE ROLE: CREATIVE LEAD (ACD), ART DIRECTION