BUILDING A LEGACY
SUPRA BOATS:
DEFINING A LUXURY BRAND BUILT ON INNOVATION & REFINEMENT
Role: Creative Lead (ACD), Art Direction
SUPRA BOATS:
DEFINING A LUXURY BRAND BUILT ON INNOVATION & REFINEMENT
Role: Art Direction, Design
BUILDING A LEGACY
SUPRA BOATS:
DEFINING A LUXURY BRAND BUILT ON INNOVATION & REFINEMENT
Role: Creative Lead (ACD), Art Direction
The following is a collection of brand design, campaign and digital work created over a period of four years for Supra Boats, a luxury wake boat manufacturer based in Tennessee. I was tasked with taking an outdated brand with no relevant guidelines and creating communications that had a cohesive, strategic and modern approach while differentiating itself from its sister brand, Moomba*.
* Supra is a sister brand of Moomba, also featured on this site.
The following is a collection of brand design, campaign and digital work created over a period of four years for Supra Boats, a luxury wake boat manufacturer based in Tennessee. I was tasked with taking an outdated brand with no relevant guidelines and creating communications that had a cohesive, strategic and modern approach while differentiating itself from its sister brand, Moomba*.
* Supra is the sister brand of Moomba, also featured on this site.
The following is a collection of brand design, campaign and digital work created over a period of four years for Supra Boats, a luxury wake boat manufacturer based in Tennessee. I was tasked with taking an outdated brand with no relevant guidelines and creating communications that had a cohesive, strategic and modern approach while differentiating itself from its sister brand, Moomba*.
* Supra is the sister brand of Moomba, also featured on this site.
After solidifying the brand’s positioning and identity, a complete UX audit and website usability study was implemented to help understand how users were engaging. Using learnings from the audit, I led a team in creating a new website designed around converting users and sending their information to dealers. As a result, dealer leads increased by 60% with a 200% increase in web traffic.
After solidifying the brand’s identity, a complete UX audit and website usability study was implemented to help understand how users were engaging. Using learnings from the audit, I led a team in creating a new website designed around converting users and sending their information to dealers. As a result, dealer leads increased by 60% with a 200% increase in web traffic.
The idea of being able to visualize color combinations and material choices when designing your boat was brought to life through a best-in-class CGI boat building tool, elevating the most personal part about buying a boat in to a seamless and intimate experience. Boat builds along with the consumer’s information were automatically sent to the nearest dealer for follow up and complimentary “test drives”.
Integral to the web experience was a best-in-class boat configurator inviting a consumer to fully customize every aspect their boat from gel colors to engine size. A custom developed lead management system ensures that leads are routed to the appropriate dealers and regional reps for follow up.
The idea of being able to visualize color combinations and material choices when designing your boat was brought to life through a best-in-class CGI boat building tool, elevating the most personal part about buying a boat in to a seamless and intimate experience. Boat builds along with the consumer’s information were automatically sent to the nearest dealer for follow up and complimentary “test drives”.
The results of the brand and marketing overhaul led to measurable growth in web traffic, impressions, dealer referrals, and ultimately, the number of boats being sold. Even after adding capacity to their production facility, the factory couldn’t physically produce enough boats to keep up with the rising demand of their product.
The results of the brand and marketing overhaul led to measurable growth in web traffic, impressions, dealer referrals, and ultimately, the number of boats being sold. Even after adding capacity to their production facility, the factory couldn’t physically produce enough boats to keep up with the rising demand of their product.
AGENCY: SIXSPEED
CREATIVE ROLE: CREATIVE DIRECTION, ART DIRECTION, DESIGN